Improving food retailing in developing Asian countries |
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Authors: | Louis P Bucklin |
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Institution: | Louis P. Bucklin is Professor of Business Administration , Schools of Business Administration, University of California, Berkeley, Calif, USA. |
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Abstract: | The adoption of horizontal and vertical integration in retail systems in the marketing of food in developing countries has long been the recommendation of researchers in this field. The author suggests that such proposals may not achieve the desired results for the poorer consumers in low-income Asian countries. An alternative approach, based upon the strengthening and improvement of traditional methods, is suggested as a more appropriate course of action in those countries. |
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