| 平湖服装品牌发展现状分析及对策研究 |
| |
| 引用本文： | 虞紫英,章依凌.平湖服装品牌发展现状分析及对策研究[J].山东纺织经济,2011(5):75-77. |
| |
| 作者姓名： | 虞紫英 章依凌 |
| |
| 作者单位： | 嘉兴学院平湖校区,浙江,平湖,314200 |
| |
| 摘 要： | 本文通过调研平湖服装制造企业和创牌企业的现状,分析服装品牌发展存在的问题和挑战,并从建设服务平台、创建品牌基地、引进人才、完善产业链和培育龙头企业等方面提出相应对策以推进品牌建设。
|
| 关 键 词： | 服装 品牌发展 对策 |
The Research and Strategies on the Development of Garment Brand in Pinghu |
| |
| Yu Ziying,Zhang Yiling.The Research and Strategies on the Development of Garment Brand in Pinghu[J].Economy of Shangdong Textile,2011(5):75-77. |
| |
| Authors: | Yu Ziying Zhang Yiling |
| |
| Institution: | (Art Design Department, Pinghu Campus, Jiaxing University, Pinghu 314200, China) |
| |
| Abstract: | The paper investigates the situation of manufacturing-oriented enterprises and brand-creatingoriented enterprises of apparel industry in Pinghu. Analyzing issues and challenges in garment band development. In order to speed up brand constructions, it puts forward relative strategies in aspects of service platform constructing, brand base building, talent introducing, industry chain improving, tap enterprise fostering, and so on. |
| |
| Keywords: | garment development of brand strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
