视觉营销在服装陈列设计中的运用

视觉营销是服装企业整体营销战略的重要组成部分之一,也是服装产品必不可少的营销手段。制定视觉营销策略的目的就是提高产品的视觉表现力,加强消费者对服装的印象,抓住顾客的眼球和心理,更好地促进消费。概述了视觉营销的含义,并通过论述视觉营销在服装陈列设计中的作用来说明视觉营销的重要性;对服装陈列合理应用视觉营销提出个人的见解。为服装企业制定正确的视觉营销策略提供可靠的依据。

The Application of Vision Marketing in Dress Exhibition Design

Vision marketing is one important part in the whole marketing strategies in dress enterprises,and is also one essential tactic for dress products.The purpose of making vision marketing strategy is to improve the products vision performance and strengthen consumers＇ impression of dress,to seize their focus and minds,so as to promote better consumption.The thesis outlines the meaning of vision marketing,and illustrates its importance by discussing the function of dress exhibition design in vision marketing.It also gives personal opinions on reasonable application of dress exhibition planning in vision marketing,to provide a reliable basis about vision marketing strategy for dress enterprises.