| 非物质社会下服装网络营销新模式研究 |
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| 引用本文： | 李克兢,徐娟.非物质社会下服装网络营销新模式研究[J].山东纺织经济,2013(1):31-33. |
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| 作者姓名： | 李克兢 徐娟 |
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| 作者单位： | 中原工学院 河南郑州 450007 |
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| 基金项目： | 河南省服饰奢侈品市场模块构成及市场前景的分析与研究 |
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| 摘 要： | 服装网络营销的发展归根到底是"科技"进步的结果。人们在享受网络营销带来的快捷和便利的同时,生活方式也发生了改变。非物质社会正在逐步形成。而网络营销不仅对于服装业的发展起了巨大的作用,而且对推动整个第二甚至第三产业的发展都产生了巨大的影响。
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| 关 键 词： | 非物质社会 服装产业 网络营销 |
Immaterial Society Clothing Network Marketing New Pattern Research |
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| Li Kejing
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Xu Juan.Immaterial Society Clothing Network Marketing New Pattern Research[J].Economy of Shangdong Textile,2013(1):31-33. |
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| Authors: | Li Kejing Xu Juan |
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| Institution: | (Zhongyuan University of Technology,Zhengzhou 450007,China) |
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| Abstract: | The clothing network marketing development in the final analysis is the result of the progress of “science and technology” .People in the enjoyment of network marketing will bring fast and convenient at the same time, way of life has changed. Non material society is being formed stage by stage. The network marketing is not only for the development of garment industry has played a tremendous role in promoting, but also the entire second and the tertiary industry development have had a tremendous impact. |
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| Keywords: | intangible social garment industry network marketing |
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