Key Determinants of the Stage of Internationalisation of Australian Wineries |
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| Authors: | Rumintha Wickramasekera Edward Oczkowski |
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| Institution: | (1) School of International Business, Queensland University of Technology, GPO Box 2434 Brisbane, QLD, Australia 4001;(2) Asia Pacific Graduate School of Management, Charles Sturt University, Locked Bag 588, Wagga Wagga, NSW 2678, Australia |
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| Abstract: | A four stage measure capturing, awareness, interest, trial and adoption is employed to identify the key determinants of the stage of internationalisation of Australian wineries. Drawing from data from 292 wineries and using structural equation modelling techniques, this paper analyses the effects of a multitude of factors previously hypothesised to influence the stage of internationalisation. The results indicate that while these wineries exhibit characteristics described in the extant literature, significant differences remain. The paper concludes by discussing the limitations and areas for further research. |
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| Keywords: | Australian wineries internationalisation export behaviour structural equation modelling |
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