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Technology empowerment: A path to poverty alleviation for Chinese women from the perspective of development communication
Institution:1. School of Culture and Media, Central University of Finance and Economics, China;2. Department of Media and Communication Studies, University of Malaya, Malaysia;3. School of Journalism and Communication, Beijing Normal University, China
Abstract:By 2020, China had won a comprehensive victory in poverty alleviation, having completed the largest poverty alleviation task in human history and provided a Chinese solution to poverty alleviation worldwide. From the perspective of development communication and through the case study approach, this paper focuses on the practice of poverty alleviation conducted by Chinese rural left-behind women with the help of Internet technology. Furthermore, the paper summarizes three main forms of women's poverty alleviation, including the model of Internet celebrities using social media to sell local products; the model of the government taking the lead in building an online learning, training and sales platform; and the model combining government guidance, enterprise empowerment and media promotion. This paper explores the paths to poverty alleviation and the sustainable development of poor Chinese women in rural areas. It also provides a reference for the future practice of women's poverty alleviation for developing countries and regions.
Keywords:Technology empowerment  Women poverty  Poverty alleviation  Omnimedia communication  Development communication
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