| 绿色服装消费心理与行为的调查分析 |
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| 引用本文： | 祖倚丹,冯爱芬,潘霞红,何贵良.绿色服装消费心理与行为的调查分析[J].河北工业科技,2007,24(3):144-146. |
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| 作者姓名： | 祖倚丹 冯爱芬 潘霞红 何贵良 |
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| 作者单位： | 河北科技大学纺织服装学院,河北石家庄,050018 |
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| 基金项目： | 河北省科技厅软科学指导性项目
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河北科技大学挑战杯项目 |
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| 摘 要： | 采用问卷调查的方法调查中国绿色服装消费者的消费意识、消费心理、消费行为特点,通过调查发现绿色服装消费者已经成为不可忽略的新兴消费群体。绿色服装消费意识仍停留在注重“自身健康”的初级阶段,而“环保意识”较为淡漠;消费环境、消费方式以及产品的价格对消费者的绿色服装消费行为具有非常重要的作用。
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| 关 键 词： | 绿色服装 绿色消费 心理行为 调查分析 |
| 文章编号： | 1008-1534(2007)03-0144-02 |
| 修稿时间： | 2006年12月20 |
Survey analysis of consumption psychology and behaviors of green clothing consumers |
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| ZU Yi-dan,FENG Ai-fen,PAN Xia-hong,HE Gui-liang.Survey analysis of consumption psychology and behaviors of green clothing consumers[J].Hebei Journal of Industrial Science & Technology,2007,24(3):144-146. |
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| Authors: | ZU Yi-dan FENG Ai-fen PAN Xia-hong HE Gui-liang |
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| Abstract: | Green clothing consumption awareness, consumption psychology and consumption behaviors in China were surveyed by questionnaire.The investigation indicates that Chinese green clothing consumers have become a new group that can't be neglected.Green consumers consciousness still remains in the primary stage of keeping oneself healthy,while environmental consciousness is comparatively low.The consumption environment,consumption mode and the product price have very important effects on consumer behaviors. |
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| Keywords: | green clothing green consumption psychology behavior survey analysis |
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