| 男性着装意识及其类型 |
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| 引用本文： | 冯爱芬,陈军霞,张永久.男性着装意识及其类型[J].河北工业科技,2004,21(3):24-28. |
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| 作者姓名： | 冯爱芬 陈军霞 张永久 |
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| 作者单位： | 1. 河北科技大学纺织服装学院,河北石家庄,050031
2. 河北科技大学经济管理学院,河北石家庄,050018 |
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| 摘 要： | 在对男性衬衫消费行为进行调查的基础上,将调查的数据用SPSS/PC+软件包进行了统计分析。根据着装意识进行了因子分析和聚类分析,男性的着装意识可分为"自我显示"、"互盾"和"舒适"3个因子。在聚类分析中将被调查者划分为"方便舒适型"、"时髦型"、"经济讲究型"、"讲究身份型"和"引人注目型",并分析了各组被调查者的消费行为和个人基本情况。
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| 关 键 词： | 男衬衫 消费行为 着装意识 因子分析 聚类分析 |
| 文章编号： | 1008-1534(2004)03-0024-05 |
| 修稿时间： | 2003年1月3日 |
Male Dress Consciousness and Its Types |
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| FENG Ai-fen,CHEN Jun-xia,ZHANG Yong-jiu.Male Dress Consciousness and Its Types[J].Hebei Journal of Industrial Science & Technology,2004,21(3):24-28. |
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| Authors: | FENG Ai-fen CHEN Jun-xia ZHANG Yong-jiu |
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| Institution: | FENG Ai-fen~1,CHEN Jun-xia~2,ZHANG Yong-jiu~1 |
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| Abstract: | Male shirt consumption behavior is investigated. The investigated data have statistically been analyzed with SPSS/PC . Factor analysis and cluster analysis have been done according to dress consciousness. Male dress consciousness is divided into three factors:"self-demonstration","self-contradictory"and"comfort".The investigated subjects are divided into"convenient and comfortable type","fashionable type","industrial and tasteful type", and"conspicuous type"by cluster analysis. Also the consumption behavior and individual basic conditions of the investigated of every group are analyzed. |
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| Keywords: | shirt consumption behavior dress consciousness factor analysis cluster analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
