Managing customer relationships: Account manager turnover and effective account management |
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Authors: | Judith J Madill [Author Vitae] George H Haines Jr [Author Vitae] Allan L Riding [Author Vitae] |
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Institution: | a Eric Sprott School of Business, 1125 Colonel By Drive, Ottawa, ON, Canada, K1S 5B6 b School of Management, University of Ottawa, Ottawa, ON, Canada, K1N 6N5 |
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Abstract: | Managing relationships with customers and clients is a critical task for industrial sales organizations. This paper reports on research that focuses on improving client relationships through effective handling of account manager turnover and improved account management. Even in situations where account manager turnover is high, the relationship between the company and the SME client does not suffer if the account management turnover process is well managed. When account manager turnover is not well managed, customer satisfaction suffers. The research also identifies eleven specific management activities that are highly related to supplier satisfaction with both the account manager and the supplier financial institution. |
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Keywords: | Client relationships Turnover SMEs Customer satisfaction Account management |
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