Studying processes in and around networks

The industrial marketing literature on business networks has drawn attention to the importance and yet the complexities of managing in a context of fluid and dynamic inter-organizational relationships. This context also poses significant challenges to researchers who wish to better understand the evolution of networks and the processes occurring in and around them in order to generate valuable theoretical insight and actionable knowledge for practitioners. After reviewing the nature of process research, this paper considers the key methodological choices and tradeoffs faced by process researchers interested in studying network dynamics. These choices and tradeoffs are illustrated by drawing on a series of exemplary process studies of networks derived from the entrepreneurship, strategic management, organization theory and industrial marketing literatures. The paper concludes by proposing that future studies might benefit from focusing on key network transformations and from mobilizing programmatic investments.