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An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon |
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| Authors: | Alex R Zablah Danny N Bellenger Wesley J Johnston |
| Institution: | Marketing Department, Georgia State University, MSC4A1370, 33 Gilmer Street, Unit 4, Atlanta, GA 30303, USA |
| Abstract: | |
| Keywords: | Customer relationship management CRM Interaction management Knowledge management Relationship marketing |
| 本文献已被 ScienceDirect 等数据库收录！ | |