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Salary increases for the marketing executive
Authors:Charles M Futrell  Patrick L Schul
Abstract:This article discusses how marketing executives view their pay raise. A study of 491 marketing executives examined their views on what is a meaningful salary increase and the reasons why their companies give pay raises.
Keywords:Address correspondence to: Charles M  Futrell: Texas A&M University  Department of Marketing  College Station  TX 77843  USA  
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