e-Relationships for e-Readiness: Culture and corruption in international e-B2B |
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Authors: | Pierre Berthon Leyland Pitt Colin Campbell |
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Institution: | a McCallum School of Business, Bentley College, Waltham, MA, USA b Segal Graduate School of Business, Simon Fraser University, Vancouver, BC, Canada c Richmond University London, UK d Lulea University, Sweden e Simon Fraser University, Vancouver, BC, Canada f University of Leeds, UK |
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Abstract: | The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation's readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation's readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities. |
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Keywords: | E-readiness Internet B2B Culture Corruption International |
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