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Boundary spanner multi-faceted role ambiguity and burnout: An exploratory study
Authors:Scott C Ambrose  Brian N Rutherford  C David Shepherd  Armen Tashchian
Institution:1. Business Administration, Emory & Henry College, PO Box 947, Emory, VA 24327-0947, United States;2. Marketing and Professional Sales, Kennesaw State University, 1000 Chastain Road, Kennesaw, GA 30144, United States;3. Department of Marketing and Logistics, Georgia Southern University, PO Box 8154, COBA 2204A, Statesboro, GA 30460, United States
Abstract:Although researchers have gained considerable knowledge regarding the multi-faceted manifestation of burnout over recent years, inconsistent findings of role ambiguity as an antecedent to burnout are still prevalent. Given the complex boundary-spanning nature of sales, it is likely that global measures of role ambiguity fail to fully capture the domain and impact of role ambiguity. To help address this gap, this study provides initial evidence that facets of role ambiguity impact burnout manifestation in the sales role differently. Specifically, findings provide a foundation to help mitigate the negative impact of burnout by focusing on only certain facets of role ambiguity.
Keywords:Boundary spanner  Salesperson burnout  Job performance  Job satisfaction  Role ambiguity
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