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Studying innovation processes in real-time: The promises and challenges of ethnography
Authors:Thomas Hoholm  Luis Araujo[Author vitae]
Institution:aBI Norwegian Business School, Department of Innovation and Economic Organization, 0442 Oslo, Norway;bLancaster University Management School, Department of Marketing, United Kingdom
Abstract:This paper discusses the promises and challenges of innovation ethnographies. We depart from the notion that innovation processes are highly contingent, messy and non-linear and examine ways in which these processes have been studied. Our focus is on the challenges posed by the use of ethnographic methods to study innovation in-the-making. Our discussion is illustrated by an example culled from a longitudinal, real-time study of an innovation process in the food industry, inspired by actor-network theory (ANT) and its injunctions to focus on controversies and follow the actors. We conclude that although innovation ethnographies pose plenty of theoretical, methodological and practical challenges, they remain a promising and powerful method to map out the complex and tortuous paths of these processes.
Keywords:Ethnography  Real-time  Method  Innovation processes  Industrial networks
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