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Global alliance networks: A comparison of biotech SMEs in Sweden and Australia |
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| Authors: | Leyland Pitt [Author Vitae] Rian van der Merwe [Author Vitae] [Author Vitae] Esmail Salehi-Sangari [Author Vitae] [Author Vitae] |
| Institution: | a Business Administration, Simon Fraser University, 8888 University Drive, Burnaby, BC, Canada V5A 1S6 BC b Surveys.com, San Jose, CA, USA c Department of Marketing, Bentley College, Waltham, Massachusetts, USA d Division of Industrial Marketing, and PhD. Program in E-Commerce, Lulea University of Technology, Lulea, Sweden e Centre for Communication Technology, University of Malta, Malta |
| Abstract: | The role of networks in business operations is widely recognized. We discuss social network theory, identify its main constituents, and outline a methodology and procedure that enable the identification and valuation of informal networks in an international business-to-business environment. Research is carried on informal Internet networks among firms in the biotechnology industry from Sweden and Australia. We use the methodology to recognize salient nodes, determine prominence and identify structural holes that allow the unveiling of brokerage opportunities that lie latent in networks. Global firms and suppliers of industrial products that are or can position themselves effectively in a social network are in a position to leverage considerable value. |
| Keywords: | Social networks Structural holes Biotech International marketing |
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