Algorithmic management in food-delivery platform economy in China

This article investigates the organisation of work under algorithmic control in the platform economy. Based on a 1-year ethnographic study conducted at top food-delivery platforms in China, this study finds two main mechanisms for organising labour under algorithmic management: the virtual organisation of labour and algorithm-driven labour process control. First, platform drivers are reorganised in an outsourced labour force, placed in application-based virtual-networked production under sophisticated technological infrastructure. Second, to habituate drivers to the virtual mode of production, food-delivery platforms utilise four algorithm-driven control techniques, which are identified as: smart machinery control, information monopoly, management by multi-stakeholders, and ‘carrots and sticks’. The findings highlight the process of algorithmic design in configuring a digital managerial ecosystem for platform governance and contribute to emerging debates on algorithmic management.