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VMCI 下基于批发价决策权转移的供应链效率改进研究
引用本文:贺超,周莹,冯颖.VMCI 下基于批发价决策权转移的供应链效率改进研究[J].工业技术经济,2017,36(7):35-41.
作者姓名:贺超  周莹  冯颖
作者单位:中国矿业大学管理学院,徐州 221116
基金项目:教育部人文社会科学基金项目,教育部人文社会科学基金项目,中央高校基本科研业务费专项资金资助
摘    要:本文在VMCI 模式下,考虑销售努力水平对市场需求的影响,研究批发价决策权由供应商转移至零售商的两级供应链效率改进问题。假定零售商决策批发价和销售努力水平,供应商决策寄售量,建立了零售商主导的Stackelberg 博弈模型,证明了集中决策下的最优解和分散决策下的均衡解均存在且唯一,集中决策下的寄售因子大于分散决策下的对应值。随后,引入收入共享与销售努力成本共担契约,论证了系统中寄售因子保持不变、批发价降低,且当契约参数满足一定条件时,可实现帕累托改进,实现供应链的效率改进。最后,分析了契约参数对于系统决策变量及利润的影响。

关 键 词:VMCI  批发价决策权  销售努力  供应链效率  契约模型  

Study on Supply Chain Efficiency Promotion Based on the Pricing Power Transferring of the Wholesale Price under VMCI
He Chao,Zhou Ying,Feng Ying.Study on Supply Chain Efficiency Promotion Based on the Pricing Power Transferring of the Wholesale Price under VMCI[J].Industrial Technology & Economy,2017,36(7):35-41.
Authors:He Chao  Zhou Ying  Feng Ying
Institution:School of Management,China University of Mining and Technology,Xuzhou 221116,China
Abstract:This paper studies the efficiency promotion of the wholesale pricing power transferring to the retailer in a two-echelon supply chain under VMCI,while considering sales effort affecting the terminal market demand. Assuming that the wholesale price and sales effort are decided by the retailer who is the leader in this supply chain and the consignment amount is decided by the supplier,the Stackelberg game model is established.It is verified that the optimal solution in centralized decision-making model and the equilibrium solution in decentralized decision-making model are all existed and unique. Also,the result shows the consignment factor is larger in the centralized model than that in the decentralized. Then,the consignment factor is verified invariable and the wholesale price decreases after introducing the revenue and sales effort cost sharing contract.Furthermore,the supply chain can realize the Pareto improvement by which supply chain efficiency is improved when contract parameters satisfy certain conditions. Finally,the impact of contract parameters on system decision variables and profits are analyzed.
Keywords:VMCI  wholesale pricing power  sales effort  supply chain efficiency  contract model  
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