激活电商APP

对电商APP而言,这是个最好的时代,也是最坏的时代。张志坚的行程排得很紧,上午与银泰网CEO廖斌讨论如何优化银泰的APP,下午作为嘉宾参加一个APP创业融资研讨会,直到晚上七点才得闲与记者碰面,第二天又要从北京飞回上海。两年前他创立了上海耶客网络科技,

ACTIVATING APP FOR E-COMMERCE

Founded two years ago, the extremely lowprofile company Shanghai Yek Mobile is the invisible winner in the mobile retail service market-the APPs of various famous online and offline retail brands are maintained by Yek Mobile. Last year, Yek Mobile won several orders from top 30 e-commerce companies in China whose annual sales volume exceeding RMB5 billion (USD791 million), and this year it has nearly 50 new clients in contact. Zhang Zhijian, CEO of Yek Mobile, also believes that "the spring of mobile retail is coming". A research rom the consulting company Upperplus shows that Internet shopping users via mobile phones have increased from 12.58% in the fourth quarter last year to 20.42% in the first quarter this year. Major e-commerce players in China are trying hard to take the lead. However, according to the research of Flurry Analytics, 85% of mobile users would remove an application from their mobile phones within one month. Recent data from e-commerce website Taobao show that the average online time on mobile shopping APPs is even less than 10 minutes. Such situation means more challenges for the starting-up e-commerce companies. Perhaps it is time to consider how to activate the e-commerce APPs.