| 企业社会责任相对水平与消费者购买意向关系的实证研究 |
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| 引用本文： | 周祖城,张漪杰.企业社会责任相对水平与消费者购买意向关系的实证研究[J].中国工业经济,2007(9):111-118. |
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| 作者姓名： | 周祖城 张漪杰 |
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| 作者单位： | 上海交通大学安泰经济与管理学院 上海200052 |
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| 基金项目： | 教育部人文社会科学研究项目“企业社会责任与消费者购买意向关系的实证研究”(批准号06JA630041) |
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| 摘 要： | 行业内的相对企业社会责任(CSR)水平与消费者购买意向关系的实证研究表明:行业内的相对CSR水平高(或低),消费者购买意向也相应地高(或低);消费者能够接受的CSR处于行业领先水平企业的产品提价的幅度显著小于要求CSR处于行业落后水平企业的产品降价的幅度;在参照对象分别为CSR处于行业落后水平企业的产品和参照对象为CSR处于行业中等水平企业的产品时,消费者对CSR处于行业领先水平企业的产品的购买意向存在显著差异,但愿意接受的提价幅度没有显著差异。
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| 关 键 词： | 企业社会责任 相对水平 消费者 购买意向 |
| 文章编号： | 1006-480X（2007）09-0111-08 |
| 修稿时间： | 2007-08-17 |
Empirical Study on Relative Level of Corporate Social Responsibility in an Industry and Consumers' Purchase Intention |
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| ZHOU Zu-cheng, ZHANG Yi-jie.Empirical Study on Relative Level of Corporate Social Responsibility in an Industry and Consumers'''' Purchase Intention[J].China Industrial Economy,2007(9):111-118. |
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| Authors: | ZHOU Zu-cheng ZHANG Yi-jie |
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| Institution: | Antai School of Economics and Management, Shanghai Jiao Tong University, Shanghai 200052, China |
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| Abstract: | This study examined the relationship between corporate social responsibility and consumers' purchase intention.Findings include: consumers' purchase intention for the product of a company with high(or low) CSR in the industry is also high or low.The average acceptable price rise for the product of a company with leading CSR in the industry is smaller than the average required price reduction.Consumers' purchase intention for the product of a company with leading CSR in the industry is higher when the reference product is produced by a company with lagging CSR than when the reference product is produced by a company with medium CSR.But the average acceptable price rise under the two situations has no significant difference. |
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| Keywords: | corporate social responsibility relative level consumer purchase intention |
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