| "深度经济"与顾客终身价值管理 |
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| 引用本文： | 孙明贵."深度经济"与顾客终身价值管理[J].中国工业经济,2003(9):81-87. |
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| 作者姓名： | 孙明贵 |
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| 作者单位： | 兰州大学经济管理学院,甘肃,兰州,730000 |
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| 基金项目： | 国家自然科学基金"顾客满足的决定因素、评价方法与顾客管理方式研究"(70172039). |
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| 摘 要： | 在顾客资产日益重要的情况下，顾客终身价值(LTV)概念为企业重新认识与顾客的关系提供了新的视角。实施LTV型经营必须从战略层面考虑问题，不能短期地模仿，要构建防止顾客流失的有效经营体制。顾客终身价值与深度经济正成为企业管理新的思路和模式。
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| 关 键 词： | 深度经济 顾客关系管理 顾客终身价值 LTV 企业管理 市场 个客份额 顾客时间 经营模式 |
| 文章编号： | 1006-480X(2003)09-0081-07 |
Economies of Depth and Management of Customer Lifetime Value |
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| SUN Ming-gui.Economies of Depth and Management of Customer Lifetime Value[J].China Industrial Economy,2003(9):81-87. |
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| Authors: | SUN Ming-gui |
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| Abstract: | As customer assets become more and more important, the concept of customer lifetime value (LTV) provides a new angle for enterprises to better understand the relationship between themselves and their customers.To implement LTV management, it is necessary for enterprises to take strategic view rather than do imitations on short-term basis. So enterprises should construct effective management system to prevent the losses of customers. Customer lifetime value and economies of depth are offering a new management perspective and model for enterprises. |
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| Keywords: | customer lifetime value economies of depth individual customer share |
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