How should you stabilise your supply chains? |
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Authors: | Alex Hill Des Doran |
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Institution: | a Kingston Business School, Kingston University, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB, UK b Brunel Business School, Brunel University, West London, UK c Nottingham Business School, Nottingham Trent University, Nottingham, UK |
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Abstract: | This case based research paper examines the stabilisation strategies used within seven supply chains and presents a framework to help practitioners stabilise their chains. The findings show that organisations should first select a cushioning strategy and then reduce demand uncertainty to lower the level of cushion held. However, they need to recognise that other organisations within the supply chain are making similar decisions and the whole supply chain needs to be stabilised. Despite this, businesses seem to only share information about their demand uncertainty-reducing mechanisms and not their cushioning strategies. This means that companies often make decisions in isolation of each other, which can then destabilise the chain. |
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Keywords: | Stabilising strategy Cushioning strategy Supply chains Operations strategy |
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