| Abstract: | How have the technology intelligence approaches of large technology‐intensive companies changed in the last 30 years? This paper aims to answer this question through case study research in 26 leading European and North American companies in the pharmaceutical, telecommunication equipment and automobile/machinery industries. The empirical results show that technology intelligence approaches have closely followed the changes in R&D organization, project selection and technology planning. Three generations of technology intelligence management can be distinguished. Furthermore, the contingency factors for the location of technology intelligence within technology intensive companies are identified. |
