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成品油销售网络投资项目后评价工作效果与问题评析
引用本文:郑义长,洪保民.成品油销售网络投资项目后评价工作效果与问题评析[J].国际石油经济,2011,19(7):83-89,112.
作者姓名:郑义长  洪保民
作者单位:1. 中国石油北京销售公司
2. 中国石油集团规划计划部
摘    要:中国石油成品油销售网络投资项目后评价(简称"销售项目后评价")工作促进了投资决策科学化、民主化、规范化管理水平的提高,促进了投资管理基础工作上台阶和后评价队伍整体素质的提高,丰富和发展了销售项目后评价的理论和实践。但是,由于开展销售项目后评价的历史较短,这一工作还处于起步阶段,不可避免仍存在一些问题——对后评价工作重要性的认识有待进一步提高;后评价方法体系需要不断完善;后评价成果信息的反馈与应用机制需要进一步健全;销售项目后评价专业人员比较缺乏,整体队伍素质需要进一步提高等。建议创新"销售项目后评价"方法体系,完善后评价管理制度,增强其实践指导作用;明确典型和单体项目选择依据和后评价工作经费来源及标准,保证该项工作的有效开展;进一步健全销售项目后评价成果的反馈和扩散机制,充分发挥后评价的作用;加强销售项目后评价专业队伍建设,规范咨询服务。

关 键 词:成品油销售  投资项目  后评价

Effects of post-evaluation on refined oil product sales network investment projects
Zheng Yichang,PetroChina Beijing Marketing Company,Hong Baomin,Planning.Effects of post-evaluation on refined oil product sales network investment projects[J].International Petroleum Economics Monthly,2011,19(7):83-89,112.
Authors:Zheng Yichang  PetroChina Beijing Marketing Company  Hong Baomin  Planning
Institution:Zheng Yichang,PetroChina Beijing Marketing Company,Hong Baomin,Planning Department,CNPC
Abstract:Post-evaluation surveys(PESs)of China’s refined oil product sales network investment projects make the investment decisions more scientific,standardized and democratic,improve basic investment management practices and the overall capability of PES staff and enrich and develop PES theory and practice.However, PES development has a quite short history and is still at an elementary stage,and problems remain,such as awareness of PESs’importance needs to be raised,the evaluation system needs to be continually improved,the mechanisms for feedback to and implementation of the evaluation results need further improvement,the shortage of professional PES staff needs to be addressed, the existing staff’s overall capability needs to be further improved,etc.Suggestions are put forward to solve these problems:innovating the evaluation system and improving the management system,enhancing their ability to guide practice;clearly formulating the selection standards for typical and single projects and the sourcing of funds so as to ensure effective project execution; improving the evaluation result’s feedback and diffusion mechanism to increase the evaluation’s role;enhancing the building of a professional evaluation team;and standardizing the consulting service.
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