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| 基于利益相关者理论的卷烟品牌营销渠道控制力研究 | |
| 引用本文： | 任传鹏,彭品志,丁日佳.基于利益相关者理论的卷烟品牌营销渠道控制力研究[J].科技和产业,2012,12(5):27-31. |
| 作者姓名： | 任传鹏 彭品志 丁日佳 |
| 作者单位： | 1. 山东财经大学工商管理学院,济南250014／中国矿业大学（北京）管理学院,北京100083 2. 安徽财经大学工商管理学院,安徽蚌埠,233001 3. 中国矿业大学（北京）管理学院,北京,100083 |
| 摘 要： | 本文基于利益相关者理论,深入分析我国卷烟营销渠道中的问题,并从增值客户和加强卷烟销售专卖管理两个方面,提出了增强烟草公司卷烟营销渠道控制力的建议。 |
| 关 键 词： | 利益相关者 烟草专卖管理 差级利益分配 渠道控制力 |
The Study on Cigarette Brand Marketing Channel Control Based on the Stakeholder Theory |
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| REN Chuan-peng,PENG Pin-zhi,DING Ri-jia.The Study on Cigarette Brand Marketing Channel Control Based on the Stakeholder Theory[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2012,12(5):27-31. | |
| Authors: | REN Chuan-peng PENG Pin-zhi DING Ri-jia |
| Institution: | 1.School of Business Administration,Shandong University of Finance and Economics,Jinan 250017,China; 2.School of Management,China University of Mining & Technology,Beijing 100083,China; 3.School of Business Administration,Anhui University of Finance & Economics,Bengbu Anhui 233001,China) |
| Abstract: | Based on the stakeholder theory,this paper first in-depth analyses the problems in the cigarette distribution channel.And then,this paper proposes Suggestions to the tobacco companies to enhance the cigarette sales channel control,which mainly involve the improving companies’s value and strengthening the cigarette sales monopoly administration. |
| Keywords: | stakeholders tobacco monopoly administration poor level distribution of interests channel control |
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