旅游景区品牌建设探讨——以泰宁大金湖风景名胜区为例

当前,世界旅游经济已经进入品牌经营时代,市场竞争即品牌竞争,打造旅游品牌已经成为提升旅游业竞争力的必然选择。本文通过介绍旅游景区与品牌的关系,旅游景区品牌建设的意义,以泰宁大金湖风景名胜区为例,分析了大金湖景区品牌建设的现状及存在问题,最后提出打造大金湖景区强势品牌的对策

The Brand Construction of Tourism Scenic Spot Is Discussed --Taking the scenic area of Big golden lake as an example

At present,the world tourism economy has already entered the era of brand management and market competition is brand competition,so making tourism brand is an inevitable choice for tourism to improve their competition.In this paper,through the introduction of the relation between the tourism scenic Area and brand and the significance of building the brand,analyzes the present situation of the construction of the big golden lake and the existing problems.Finally some suggestions are given which are intended to build a powerful brand of the big golden lake.