零售数字化创新促进制造业提质增效的路径研究

零售在供需对接上起主导作用，零售数字化创新驱使零售与制造重构联动机制。分析指出现阶段零售数字化在促进制造业提质增效过程中存在零售数字化转型不充分、零售数字化供应链管理能力不足、制造业生产流程重组困难、异质性资源融合创生不足等制约。从零售理念构建、数字化基础设施建设、零售数字化运营能力提升、制造业构建C2M敏捷模式到零售-制造的异质性资源融合创生，提出零售数字化创新促进制造业提质增效的实现路径，通过充分发挥零售主导作用，拉动制造业价值链升级，实现关联产业高质量融合发展。

Research on the Main Path of Retail Digital Innovation to Promote the Quality and Efficiency of Manufacturing Industry

Retail industry plays a leading role in the connection between supply and demand, and retail digital innovation drives the reconstruction of the linkage mechanism between retail and manufacturing. In the process of promoting the quality and efficiency of manufacturing industry by retail digital at the present stage, there are constraints such as insufficient digital transformation of retail, insufficient management capacity of supply chain, difficult reorganization of manufacturing production process, and insufficient integration and creation of heterogeneous resources. From the perspective of retail concept construction, digital infrastructure construction, the improvement of retail digital supply chain capacity, the construction of C2M agile mode in manufacturing industry to the integration of heterogeneous resources in retail-manufacturing, the realization path of retail digital innovation to promote the improvement of quality and efficiency in manufacturing industry is proposed. By giving full play to the leading role of retail, the upgrading of manufacturing value chain is promoted, and the high-quality integrated development of related industries will realize.