| 长株潭一体化中株洲城市旅游形象的塑造 |
| |
| 引用本文： | 周丽,李凌眉,欧阳勇.长株潭一体化中株洲城市旅游形象的塑造[J].科技和产业,2009,9(7):15-17,30. |
| |
| 作者姓名： | 周丽 李凌眉 欧阳勇 |
| |
| 作者单位： | 株洲职业技术学院,湖南,株洲,412003 |
| |
| 摘 要： | 塑造城市旅游形象,对于促进城市的发展有着重要的意义。以长株潭一体化中株洲城市旅游形象的塑造为研究对象,在分析了该市在塑造城市旅游形象的有利条件的基础上,提出了加大投入,促进城市旅游各项设施建设、准确定位,设计适宜的城市形象、宣传政策,提高市民和旅游从业人员素质、政府主导,注重城市旅游营销策略等具体策略。
|
| 关 键 词： | 长株潭一体化 城市旅游 形象塑造 |
Integration of Changsha,Zhuzhou and Xiangtan,Zhuzhou City Tourism Image |
| |
| ZHOU Li,LI Ling-mei,OUYANG Yong.Integration of Changsha,Zhuzhou and Xiangtan,Zhuzhou City Tourism Image[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2009,9(7):15-17,30. |
| |
| Authors: | ZHOU Li LI Ling-mei OUYANG Yong |
| |
| Institution: | ZHOU Li,LI Ling-mei,OUYANG Yong (Zhuzhou Vocational , Technical College Humanities Department,Zhuzhou Hunan 412003,China) |
| |
| Abstract: | The creation of a city's tourism image,to promote the development of the city has an important significance. Integration in Changsha,Zhuzhou and Xiangtan,Zhuzhou city tourism image studies,the analysis of the city in shaping the image of the city of favorable conditions for tourism on the basis of the proposed increase investment and promote tourism to the city infrastructure,and accurate positioning design appropriate to the image of the city to promote policies to improve the quality of the public and tou... |
| |
| Keywords: | integration of Changsha Zhuzhou and Xiangtan urban tourism image |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
