福建会奖旅游区域协同机制研究

会奖旅游通过有效集成会展与旅游共享资源，产生关联效应、规模效应，带动区域经济增长。福建拥有独特旅游资源和品牌，同时也有成熟的商务客流接待基础，会奖旅游发展却相对滞后，行业和行政层面的重视程度也不高。会奖旅游涉及旅游业、会展业乃至各行业的商贸活动，各地区各行业协同合作才会取得有效成果。运用协同学的圈层理论，试图构建中心--节点结构的会奖旅游圈层；根据协同系统中子系统的自组织性，做好目的地会奖旅游路线的连结，明确福建省会奖旅游圈层内的枢纽-网络结构；通过协同子系统之间的伺服、竞争和涨落，组织好各区域会奖旅游市场、资源、产品等要素，建立制度、政策、营销、信息等行政管理层面的协同机制。

Research on the Regional Collaboration Mechanism of Fujian Incentive Tourism

Incentive tourism promotes regional economic growth with sharing resources of MICE and tourism industry, producing association effect and scale effect. Fujian owns unique tourism resources and brand, mature business tourism reception facilities, but incentive tourism development is lagging behind, gains little attention from industry and government. Incentive tourism refers the tourism industry, convention and exhibition industry, and even business activities in various industries, effective results depends on collaboration between industries in all regions. This paper uses circle theory of Synergetics to construct Center--Node structure in the incentive tourism circle; according to subsystem self-organization in Synergetics, to build the routine in incentive tourism destination, make clear Hub - Network structure of incentive tourism circle in Fujian; using servo, competition and fluctuations in the subsystem, to establish a collaboration mechanism of Institutions, policies, marketing, information.