网络背景下西藏旅游目的地形象感知与情感评价研究

西藏作为著名的高原旅游目的地,研究其旅游目的地形象具有一定的代表性。基于携程旅游网中关于西藏旅游目的地的网络游记,运用词频统计方法、情感分析方法、语义网络分析法,探究西藏旅游目的地形象。研究结果表明,游客对西藏的旅游形象整体呈现较好,积极情绪占据主导地位,形象感知以“西藏”为主体,呈现出多核心层次模式。

Research on Image Perception and Emotional Evaluation of Tibetan Tourism Destination under the Network Background

Tibet is a famous plateau tourism destination, so it is representative to study the terrain image of its tourism destination. Based on Ctrip''s online travel notes about Tibetan tourism destinations, word frequency statistics, emotional analysis, semantic network analysis and grounded theory are used to explore the perception and emotional evaluation of Tibetan tourism destinations. The research shows that tourists have a good overall image of the Tibetan tourist destination, with positive emotions playing a leading role. The image perception takes "Tibet" as the main body, showing a multi-core hierarchical model.