精准扶贫、媒体关注度和技术创新的关系研究

基于利益相关者理论、资源依赖性理论以及声誉机制理论，运用2016—2019年A股上市公司数据研究精准扶贫对技术创新的影响机理，并探究媒体关注度在精准扶贫与技术创新之间的调节作用。结果表明：精准扶贫能够促进企业技术创新；媒体关注度在精准扶贫与技术创新的关系中起正向调节作用，但这种作用只存在于非国有企业中。拓展发现，成长能力对精准扶贫与技术创新的关系起负向调节作用，即成长能力越好，精准扶贫对技术创新的作用越弱，成长能力越弱，精准扶贫对技术创新的作用越强。研究成果为提升企业技术创新提供了新思路，对理解媒体聚焦下精准扶贫行为产生的经济后果具有重要理论价值和现实意义。

Research on the Relationship Among Precision Poverty Alleviation, Media Attention and Technological Innovation

Based on stakeholder theory, resource dependence theory and reputation mechanism theory,the impact mechanism of precision poverty reduction on technological innovation is studied by using data of a-share listed companies from 2016 to 2019, and the moderating effect of media attention on precise poverty alleviation and technological innovation is also explored. The results show that precision poverty reduction can promote technological innovation of enterprises, and media attention plays a positive role in the relationship between precision poverty reduction and technological innovation, but this role only exists in non-state-owned enterprises. It is found that the growth ability has a negative moderating effect on the relationship between precision poverty alleviation and technological innovation, that is, the better the growth ability, the weaker the effect of precision poverty alleviation on technological innovation, the weaker the growth ability, and the stronger the effect of precision poverty alleviation on technological innovation. The research results provide a new way to promote technological innovation in enterprises, and has important theoretical and practical significance for understanding the economic consequences of precise poverty alleviation under media focus.