呼和浩特市大学生体育消费行为探析

采用文献资料法、问卷调查法、数理统计法和逻辑分析法,对呼和浩特市大学生消费价值取向、体育消费水平、体育消费结构和影响体育消费的因素等方面做了调查。调查结果显示,目前呼和浩特市大学生的消费意向明确,消费水平偏低,消费结构单一。经济条件、体育兴趣爱好、体育用品价格过高、学校场地器材不足等是影响呼和浩特市大学生体育消费的主要因素,并就此提出相应的对策。

The Hohhot University Student Sports Consumer Behavior Searches Analyzes

Uses the literature material law,the questionnaire survey procedure,the mathematical method of average and the logical analytic method,expended aspects and so on factor to the Hohhot university student which the value orientation,the sports consumption level,the sports consumption pattern and the influence sports expended to make the investigation.The investigation result showed that,at present the Hohhot university student's expense intention is clear about,the consumption level is somewhat low,the consump...