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苗族银饰锻制技艺的旅游价值与开发--兼论湘西非物质文化遗产保护
引用本文:吴永江.苗族银饰锻制技艺的旅游价值与开发--兼论湘西非物质文化遗产保护[J].边疆经济与文化,2014(11):83-86.
作者姓名:吴永江
作者单位:吉首大学旅游与管理工程学院,湖南张家界,427000
基金项目:“湖南省自然与文化遗产研究基地”开放基金项目
摘    要:苗族银饰锻制技艺是湘西非物质文化遗产在传统手工技艺方面的典型代表,具有文化历史、审美、经济等方面的旅游开发价值。文章在分析苗族银饰锻制技艺非物质文化遗产传承、保护和旅游开发现状的基础上,运用实地调研所获取的资料及相关文献,提出了建立苗族银饰锻制技艺资源库、培养传承人、构建认证机制、开发多样性旅游产品、创新营销手段等旅游开发对策,以期能够使苗族银饰锻制技艺非物质文化遗产得到更好的保护与旅游开发利用。

关 键 词:苗族银饰锻制技艺  旅游价值  开发策略

The Tourism Value and Exploitation of Miao Silven Forging Technology-View on Xiangxi Intangible Cultural Heritage Protection
WU Yong-jiang.The Tourism Value and Exploitation of Miao Silven Forging Technology-View on Xiangxi Intangible Cultural Heritage Protection[J].The Border Economy and Culture,2014(11):83-86.
Authors:WU Yong-jiang
Institution:WU Yong-jiang (ftshou University, College of Tourism and Management Engineering, Zhangjiajie 427000, Hunan, China)
Abstract:Miao silver forging technology is a typical representative of Xiangxi intangible cultural heritage in the traditional manual techniques, with tourism development of cultural history, aesthetic, economic and other aspects of the value. Based on the analysis of Miao silver forging technology of non cultural heritage, protection and tourism development of material, using field survey to obtain data and related literature, proposed the establishment of Miao silver forging technology resource, culture heritage, construction of authentication mechanism, develop diversified tourism products, the innovation of marketing of tourism the development of Countermeasures, with a view to enable the Miao silver forging skills of the intangible cultural heritage better protection and tourism development and utilization.
Keywords:Miao silver forging technology  tourism value  development strategy
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