基于复杂网络的超市销售分析

商品销售分析是超市经营管理的重要部分。可以借鉴复杂网络中隶属网的理念,建立一个顾客—商品指标的隶属网,以此利用加权网络的点权度分布对评价结果进行直观、快速、系统分析,不仅能反映顾客个人的购买行为,而且也能体现超市经营的整体水平,从而为管理者提供更直观、方便、全面的决策信息。

Analysis of Supermarket Sales Based on Complex Networks

Sales analysis of goods is important to the supermarket management.This paper uses the thoughts of affiliation network in complex network and establishes an affiliation network between the customer and goods indicators,so as to analyze the results of evaluation appraisal through using the distribution of vertex weights in weighted networks and provides a systemic and effective analytic method.The results do not only reflect the customer＇s purchasing behavior,but also show overall level of supermarket management as a whole,and it provides intuitive,convenient and all-around information for the managers.