| 基于工作过程导向的“特许经营管理”课程设计与应用 |
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| 引用本文： | 王玮.基于工作过程导向的“特许经营管理”课程设计与应用[J].江苏市场经济,2010(1):89-92. |
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| 作者姓名： | 王玮 |
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| 作者单位： | 江苏经贸职业技术学院工商管理系,江苏南京211168 |
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| 摘 要： | 基于工作过程的职业教育理论,以任务项目为导向,详细叙述了针对高职高专连锁经营管理专业学生的＂特许经营管理＂课程设计方案及应用实施办法,以期能更好地开展工学结合的职业技能教学,并对该课程建设进行有益探索。
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| 关 键 词： | 工作过程导向 特许经营管理 课程设计 |
Design and Application of ＂Franchise Management Curriculum＂ Based on Working Process-oriented |
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| Authors: | WANG Wei |
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| Institution: | WANG Wei(Department of Business Management,Jiangsu Vocational and Technical Institute of Economics and Commerce,Nanjing 211168,Jiangsu,China) |
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| Abstract: | Based on vocational education theory and task-oriented project,this paper describes in detail with professional chain management majors ＂Franchising＂ course design and application implementation methods,also carries out integration of work-and-learning vocational skill teaching,and builds a useful form of the curriculum. |
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| Keywords: | working process orientation franchise management curriculum design |
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