房价压力会刺激文化消费吗?

文章应用CFPS2010、2012、2014年的调查数据，以房价收入比指数作为"房价压力"的代理变量，探讨了房价压力对文化消费的影响机制。在我国房价收入比畸高的社会环境下，消费者同时受到"释放压力型"消费需求的驱使和可支配收入减少的预算约束，为了缓解生活压力，获得心理慰藉，增加了对相对廉价且非必需的文化消费品的需求，即口红效应成为房价压力影响文化消费的传导机制。研究发现：控制户主受教育水平、家庭其他生活压力、地区经济发展水平和文化消费氛围等因素，在城镇中仅拥有一套及以下住房资产的家庭中，高"房价压力"显著提升了居民文化消费需求。在影响机制研究中，首先，通过验证房价压力对总消费的抑制作用剥离了财富效应的影响，其次，通过验证房价压力对大额消费品和小额消费品影响的异质性，证实了房价压力对文化消费影响口红效应的存在性。进一步将研究样本按照消费文化类型、收入阶层和受教育阶层分组后发现：开放的消费文化下高"房价压力"对居民文化消费的促进作用更强，中等收入阶层在高"房价压力"下进行"释放压力型"文化消费的需求最强烈。高学历层次居民在面对"房价压力"时更倾向选择文化消费作为释放压力的渠道。

Will Housing Price Pressure Stimulate Cultural Consumption?

The article applies the survey data of CFPS2010, 2012 and 2014, and uses the price-income ratio index as the proxy variable of "price pressure" to explore the impact mechanism of house price pressure on cultural consumption. In the social environment where China's housing price income is higher than the abnormally high, consumers are simultaneously driven by the "release of pressure" consumer demand and the budgetary constraints of reduced disposable income. In order to alleviate the pressure on life, psychological comfort is increased, and it is relatively cheap and non-existent. The demand for cultural consumption goods, that is, the lipstick effect, is the transmission mechanism of housing pressure affecting cultural consumption. The study found that: controlling households' education level, family life pressure, regional economic development level and cultural consumption atmosphere, etc., in the urban and rural households with only one set of housing assets below, s the high "price pressure" significantly improved the residents' culture. Consumer demand. In the study of the impact mechanism, firstly, the article strips the impact of the wealth effect by verifying the inhibitory effect of house price pressure on total consumption. Secondly, it confirms the pressure of house price by verifying the heterogeneity of the impact of house price pressure on large consumer goods and small consumer goods. The existence of the effect of lipstick on cultural consumption. After further dividing the research sample into different consumption cultures, income classes and educated classes, it is found that the high "price house pressure" in the open consumer culture has a stronger role in promoting the cultural consumption of residents, and the middle income class is under the high "price pressure". The demand for "release pressure type" cultural consumption is the strongest. Residents of higher education level are more inclined to choose cultural consumption as a channel to release pressure when facing "price pressure on housing prices".