| 我国乡村旅游地形象塑造 |
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| 引用本文： | 杜宗斌.我国乡村旅游地形象塑造[J].乡镇经济,2009,25(6):109-111. |
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| 作者姓名： | 杜宗斌 |
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| 作者单位： | 湖州师范学院旅游系,浙江,湖州,313000 |
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| 摘 要： | 旅游地形象是乡村旅游可持续发展的关键问题之一。文章探讨了乡村旅游地形象塑造的必要性，通过引入TIS原理，从MI、VI、BI、HI和兀五个方面对我国乡村旅游地形象塑造加以分析。
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| 关 键 词： | 乡村旅游 旅游（地）形象 TIS |
Image-building of Rural Tourist Destination in China |
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| DU Zong-bin.Image-building of Rural Tourist Destination in China[J].Rural Economy,2009,25(6):109-111. |
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| Authors: | DU Zong-bin |
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| Institution: | DU Zong-bin ( Tourism Department, Huzhou Normal University, Huzhou 313000, China) |
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| Abstract: | The image of rural tourist destination is one of key issues of sustainable development of rural tourism. This paper discusses the need for image-building of rural tourist destination, analyses some measures of rural tourist image-building through the introduction of TIS principle and from MI, VI, BI, HI and FI in five aspects. |
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| Keywords: | TIS |
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