| 中小企业品牌竞争力分析模型 |
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| 引用本文： | 于云波.中小企业品牌竞争力分析模型[J].魅力中国,2010(22):194-195. |
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| 作者姓名： | 于云波 |
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| 作者单位： | 无锡职业技术学院,江苏,无锡,214073 |
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| 基金项目： | 江苏省教育厅高校哲学社会科学基金 |
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| 摘 要： | 本文基于电子商务与产业集群，从技术、制度、文化三个层面构建中小企业品牌竞争力分析模型，为中小企业品牌竞争力分析提供了一个新的视角。
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| 关 键 词： | 中小企业 品牌竞争力 模型 |
Small and medium enterprise brand competitive ability analysis model |
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| Yu Yunbo.Small and medium enterprise brand competitive ability analysis model[J].Charming China,2010(22):194-195. |
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| Authors: | Yu Yunbo |
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| Abstract: | This article based on the electronic commerce and the industrial colony, from the technology, the system, the cultural three stratification planes constructs the small and medium enterprise brand competitive ability analysis model, has provided a new angle of view for the small and medium enterprise brand competitive ability analysis. |
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| Keywords: | Small and medium enterprise Brand competitive ability Model |
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