| 基于顾客价值为中心的战略探讨 |
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| 引用本文： | 陈一君.基于顾客价值为中心的战略探讨[J].华东经济管理,2005,19(8):98-102. |
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| 作者姓名： | 陈一君 |
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| 作者单位： | 四川理工学院,管理系,四川,自贡,643033 |
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| 基金项目： | 四川省教育厅重点项目基金(川教科SA04—071);;
四川省科技厅软科学项目(04ZR025—088) |
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| 摘 要： | 竞争的目的是为企业赢得更大的竞争优势。但在长期竞争战略理论的指导下,企业多采取击败竞争对手为中心的竞争战略,从而忽视了企业的真正使命———为顾客创造价值。文章将以顾客价值为中心,探讨企业如何制定持续、有效的战略,以保证其长期、健康地发展。
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| 关 键 词： | 顾客价值 顾客创新价值 企业战略 顾客让渡价值 |
| 文章编号： | 1007-5097（2005）08-0098-05 |
| 收稿时间： | 2005-03-31 |
| 修稿时间： | 2005-03-31 |
According to the Customer Value Explore into the Central Strategy |
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| CHEN Yi-jun.According to the Customer Value Explore into the Central Strategy[J].East China Economic Management,2005,19(8):98-102. |
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| Authors: | CHEN Yi-jun |
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| Institution: | Department of Management, Sichuan University of Science & Engineering, Zigong 643033,China) |
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| Abstract: | The purpose of the competition is to win the greater competitive advantages for the business enterprises. But for a long period, under the guiding of the theory of the competition strategy, most of the business enterprises regard defeating rivals as the central competition strategy, and neglected the real mission-creating value for theirs customers. This text will regard customer value as the center, and explore to establish the valid strategy, insuring the business enterprises long-term, healthy development. |
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| Keywords: | customer value customer innovation value enterprise strategy customer amortizes value |
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