基于消费者跨期选择的网络产品标准竞争研究

文章将从网络外部性和兼容性两个方面来研究网络产品标准竞争及其对厂商竞争策略的影响。同现有模型不同的是，文章将转移成本作为兼容性强度的函数，并将网络外部性作为内生变量来研究，通过构建两个时期的竞争模型来揭示网络产品标准竞争的一些特点。研究表明：对于网络产品而言，不断增强其网络外部性是标准竞争获胜的关键。在网络产品市场中，不具技术优势的企业可以市场手段获得法定或事实标准的地位，在标准竞争申赶超技术领先企业。

Standards Competition about Network Goods Based on Consumers Multi-periods Choice

Based on a two-stage Hotelling model,the paper regards network externalities and goods compatibility as the main factors that lock in the consumers,and analyzes the competitive strategies with switching cost and network externalities in the game of duopoly companies.The results show that the increasing network externalities become the key factor of winning standards competition.The companies that have not advantage in technology can increase the network externalities of their standards goods to gain the suc...