“外转内”背景下浙江商贸流通业态结构优化与升级

自2008年以来，面对全球经济危机，欧美等发达国家经济下滑，依靠外单生产加工为主的浙江外销制造业企业面lI盏利润缩水与发展转型，即许多外贸制造业企业已经试着将市场关注重点由外销转为内销，简称“外转内”。基于“外转内”背景，文章对浙江商贸流通业态结构构建了优化、整合与升级的模型和路径，并提出优化与升级的对策，这在一定程度上对解除浙江外销制造业企业产品的营销困境有转嫁与促进作用，对浙江整体商贸流通业结构的优化与升级有重要的现实意义。

Optimization and Upgrading of Zhejiang Commerce and Trade Circulation's Industry Structure in the Context of the "From Export To Domestic Sales"

Since 2008, in face of global economic crisis, manufacturing enterprises in Zhejiang which is mainly relying on the export production and processing face the situation of the shrinking profits and development transformation, with the economic of Europe and the United States and other developed countries declining. So many Zhejiang manufacturing enterprises have tried to transfer the market focus from export to domestic sales, called the ＂From Export To Domestic Sales＂ . In this context, the paper builds model of optimization, integration and upgrading of Zhejiang commerce and trade circulation＇s industry struc- ture. And it proposes the ways of optimizing and upgrading, which to some extent play an important role in solving the marketing dilemma of the export product of Zhejiang manufacturing enterprises. Meanwhile, it has important practical significance in opti- mizing and upgrading of Zhejiang commerce and trade circulation＇s industry structure.