农村连锁超市饱和度研究

对农村连锁超市饱和度进行准确判断,是零售企业向农村市场扩张,实现农村零售网点合理布局的依据。文章运用农村连锁超市饱和指数法,明确了超市零售设施规模对农村超市扩张决策的影响关系;并进一步运用农村连锁超市的凯莉动态相对指标法,确定了农村连锁超市企业市场份额的最高增速点X0和最高市场份额点X1。

Study on the Saturation of Supermarket Chains in Rural Areas

The accurate estimation of saturation of supermarket chains in rural areas is the basis which the retail corporation expands to the rural market,and which rational layout of rural retail chains is achieved.The paper defines the relationship between the scale of the supermarket retail facilities and the decision-making of supermarket expansion in rural areas,exerting the saturation index method of supermarket chains in rural areas;and further determine the maximum growth rate point X0 of market share of supe...