| 供应商行为与零售商关系承诺间的实证研究 |
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| 引用本文： | 龙剑友, 王兆峰, 许贤国,.供应商行为与零售商关系承诺间的实证研究[J].华东经济管理,2009,23(5):89-93. |
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| 作者姓名： | 龙剑友 王兆峰 许贤国 |
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| 作者单位： | 1. 吉首大学,商学院,湖南,吉首,416000
2. 湖南大学,工商管理学院,湖南,长沙,410082 |
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| 摘 要： | 供应商快速反应能力是零售商选择供应商时考虑的最重要因素之一，直接关系到客户关系管理的改善。文章从供应商快速反应能力的角度对供应商行为与零售商关系承诺间的关系进行了实证研究，并发现三类供应商快速反应能力通过客户满意和信任间接影响零售商三类关系承诺，快速响应服务能力是零售商所考虑的最重要的供应商快速反应能力指标。
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| 关 键 词： | 供应商快速反应能力 关系承诺 结构方程模型 |
An Empirical Study on the Interrelation between the Supplier s Behavior and the Retailer s Relationship Commitment |
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| LONG Jian-you; WANG Zhao-feng; XU Xian-guo.An Empirical Study on the Interrelation between the Supplier s Behavior and the Retailer s Relationship Commitment[J].East China Economic Management,2009,23(5):89-93. |
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| Authors: | LONG Jian-you; WANG Zhao-feng; XU Xian-guo |
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| Institution: | 1.Business School; Jishou University; Jishou 416000; China; 2.College of Business Administration; Hunan University; Changsha 410082; China |
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| Abstract: | Supplier s quick response ability is one of the most critical factors when retailers choose suppliers.This empirical study explores the interrelation between the supplier s behavior and the retailer s relationship commitment,from the standpoint of the investigation of the supplier s quick response ability.Then we find that three kinds of supplier s quick response ability influents three kinds of retailer s relationship commitment by retailer s satisfaction and trust indirectly.Quick response service ability... |
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| Keywords: | supplier s quick response ability relationship commitment structural equation model |
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