发展电子商务必须重视网络营销的研究和应用

随着经济全球化和计算机信息技术的快速发展 ,越来越多的企业开始意识到利用互联网电子商务技术改造传统管理销售模式对企业发展的战略意义。电子商务的兴起和发展虽然引起企业贸易活动和营销管理方式的重大变化 ,但它并不能改变基本的营销理念、营销关系和企业营销活动的基本

Importance must to attached to the research and application ofinternet marketing when developing electronic commerce

With the globalization of economy & the fast development of computer & communications technology,more and more enterprises are aware of the strategic signicance of using internet electronic commerce to technologically reform the traditional management and sales mode.The rise and development of electronic commerce has led to great changes in the trade activity & marketing management mode of enterprises,however,it can not change the basic marketing concept,marketing relationships & the fundamental marketing contents of enterprises.Moreover,it will not replace marketing personelle to realize automatic management.Only when enterprises strengthen the research & application of the management method of marketing ,and when the electronic commerce bring concente benefit to the enterprises,will this new technology be developed in a healthy way.