关于塑造南昌城市形象的思考

随着区域经济一体化进程的加快,城市日益成为区域研究的重点,尤其是对城市综合竞争力的研究十分活跃,而城市形象作为城市核心竞争力的一个重要资源性要素,对其进行研究,对提高城市综合竞争力具有重要意义.文章从城市形象的概念入手,分析了南昌城市形象的现状与存在问题,以CI战略为我体,提出了塑造城市形象的对策和建议.

On Urban Image Building of Nanchang Hero City

City is not only the gathering center of social resources,but also the center of cultural activities.The city becomes the key field of regional study day by day,especially the study on city synthesized competitiveness is very active,and urban image is a resource element of key Urban Competitiveness,so it is very important to study on it.The text starts with the concept of urban image,and analyses the current situation and the existed problem of urban image of Nanchang,unity the CI strategy to put forward th...