供应商整合对新产品绩效的影响——技术不确定性的调节作用

文章研究供应商整合对新产品绩效的影响,并检验技术不确定性对二者关系的调节作用。通过大样本调查收集数据,运用结构方程模型对整体结构模型进行拟合分析和假设检验,运用分层回归分析法检验技术不确定性的调节作用。研究结果表明:灰箱供应商整合对新产品引入速度、新产品创新性均具有正向影响;黑箱供应商整合对新产品引入速度具有负向影响,对新产品创新性具有正向影响;技术不确定性对灰箱供应商整合与新产品引入速度、灰箱供应商整合与新产品创新性之间关系均具有正向调节作用;技术不确定性对黑箱供应商整合与新产品引入速度之间关系具有负向调节作用,对黑箱供应商整合与新产品创新性之间关系无显著调节作用。

The Impact of Supplier Integration on New Product Performance raThe Moderating Effect of Technology Uncertainty

The paper studies empirically the impact of supplier integration on new product performance anti the moderating role of technology uncertainty. The paper applies structural equation model to carry out fitting analysis and hypothesis testing on the overall structural model, and uses hierarchical regression analysis method to test the moderating role of technology uncer tainty thrnugh the data collected by large sample survey. The results indicate that： grey-box supplier intega-ation has a positive effect on the speed to market and innovativeness of new products; black-box supplier integration has a negative effect on the speed to market and a positive influence on innovativeness of new products; technology uncertainty positively moderates the re lationship between grey-box supplier integration and the speed to market as well as the relationship between grey-box supplier integration and new product innovativeness; technology uncertainty negatively moderates the relationship hetween black-box supplier integration and the speed to market, however, has no significant moderating effect on the relationship between black-bnx supplier integration and new product innovativeness.