合资企业中文化冲突的双重影响

随着全球经济一体化趋势的深入发展和合资企业的大量建立，文化冲突成为合资企业经营发展的一个严峻考验。文章首先对合资企业中文化冲突这一概念进行了界定，而后分析了其特点、与企业绩效的关系，最后详细论述了它对合资企业成员及合资企业的消极、积极两方面的双重影响。

Discussion of the Double Influences of Cultural Conflict in Joint Venture

With the rapid development of global economic integration and establishment of enormous joint ventures,cultural conflict has become a severe test of joint ventures' management.First,this article introduces the notion of cultural conflict,then analyzes its characteristics and relations with enterprise performance.At last,this article discusses its negative and positive influences to joint venture and its members.