| 企业间竞合关系的市场效应研究 |
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| 引用本文： | 李薇, 龙勇,.企业间竞合关系的市场效应研究[J].华东经济管理,2010,24(11):99-102. |
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| 作者姓名： | 李薇 龙勇 |
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| 作者单位： | 1. 重庆邮电大学,经济管理学院,重庆,400065;重庆大学,经济与工商管理学院,重庆,400030
2. 重庆大学,经济与工商管理学院,重庆,400030 |
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| 基金项目： | 重庆邮电大学博士启动基金 |
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| 摘 要： | 竞合关系是一种新兴的企业战略模式。对其合作效应的识别是评价其价值的关键所在。文章专门针对竞合关系的市场效应进行了数理研究，重点讨论了其对产业集中度与市场不确定性水平的影响模式。研究发现，竞合关系采用的结构模式越紧密，越有助于产业集中度水平的提高以及市场不确定性水平的降低。
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| 关 键 词： | 竞合关系 联盟结构 集中度 不确定性 市场效应 |
Study on the Market Effect of Co-opetition Relationship |
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| LI Wei; ; LONG Yong.Study on the Market Effect of Co-opetition Relationship[J].East China Economic Management,2010,24(11):99-102. |
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| Authors: | LI Wei; ; LONG Yong |
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| Institution: | 1.College of Economics and Management; Chongqing University of Posts and Telecommunications; Chongqing 400065; China; 2.School of Economics and Business Administration; Chongqing University; Chongqing 400030; China |
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| Abstract: | Co-opetition relationship is an emerging strategy mode.The key to understand the value of it lies in evaluating its cooperative effects.The market effect is specially studied in this paper.The relationship between co-opetition relationships and two indexes of exogenous effect-industrial concentration degree and market uncertainty degree-are analyzed by applying mathematic method.The results demonstrate that,the tighter the cooperative structure the higher the market concentration degree and the lower the ma... |
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| Keywords: | co-opetition alliance structure concentration degree uncertainty market effect |
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