| 乡村旅游品牌战略研究——以苏南为例 |
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| 引用本文： | 董正秀,周晓平.乡村旅游品牌战略研究——以苏南为例[J].改革与战略,2011,27(6):56-58,70. |
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| 作者姓名： | 董正秀 周晓平 |
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| 作者单位： | 1. 南京铁道职业技术学院,江苏南京,210015
2. 江苏省旅游局,江苏南京,210003 |
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| 基金项目： | 江苏省教育厅哲学社会科学研究资助项目(项目编号:07SJB790018) |
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| 摘 要： | 苏南地区乡村旅游在开发和发展中以起点高、投入大和规范性强的特点而取得了可喜的成绩。在此基础上进行品牌建设可谓意义重大,也是乡村旅游进入可持续发展的重要举措。品牌是一种承诺,是关于产品、服务或企业的所有内容,在消费者心目中占据与众不同的位置。文章认为,创建苏南地区乡村旅游品牌,一是要在服务质量上令游客满意;二是加强品牌文化内涵建设;三是丰富品牌形象个性以吸引更多特色乡村旅游客源。
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| 关 键 词： | 乡村旅游 品牌战略 苏南地区 |
Research on Rural Tourism Brand Strategy——A Case Study of Southern Jiangsu |
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| Dong Zhengxiu,Zhou Xiaoping.Research on Rural Tourism Brand Strategy——A Case Study of Southern Jiangsu[J].Reformation & Strategy,2011,27(6):56-58,70. |
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| Authors: | Dong Zhengxiu Zhou Xiaoping |
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| Institution: | Dong Zhengxiu 1,Zhou Xiaoping 2(1.Nanjing Institute of Railway Technology,Nanjing,Jiangsu 210015,2.Jiangsu Tourism Bureau,Jiangsu 210003) |
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| Abstract: | With high starting point,large input and strong regularity,Southern Jiangsu makes a lot of achievements in exploration and development of rural tourism.On this basis,it is of great significance to build brands and to propel sustainable development in tourism.Brand is a promise,including product,service and everything about enterprises,which has an irremovable significance in the minds of consumers.Therefore,to create the tourism brand,we should provide the consumers with perfect services,enhance the content... |
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| Keywords: | rural tourism brand strategy southern Jiangsu |
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