| 基于生命周期特征的中小企业社会责任承担模式与策略 |
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| 引用本文： | 毛清华,葛平平,马洪梅.基于生命周期特征的中小企业社会责任承担模式与策略[J].改革与战略,2011,27(6):47-49,134. |
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| 作者姓名： | 毛清华 葛平平 马洪梅 |
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| 作者单位： | 燕山大学经济管理学院,河北秦皇岛,066004 |
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| 基金项目： | 2009年度河北省社会科学基金项目“河北省中小企业企业公民价值体系的构建与实施——基于三鹿事件的思考”(项目编号:HB09DYJ003); 2009年度秦皇岛市科学技术研究与发展计划课题“河北省中小企业承担社会责任的机制与模式研究”(项目编号:200901A319) |
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| 摘 要： | 中小企业在国民经济发展和社会进步中具有重要地位,推进中小企业承担社会责任对企业发展和社会经济进步具有重要的理论和现实意义。文章阐述了中小企业社会责任的内容,分析了中小企业生命周期各个阶段的主要特征,构建中小企业不同成长阶段的企业社会责任承担模式,并提出符合企业实际且能实现企业价值最大化的社会责任策略。
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| 关 键 词： | 中小企业 社会责任 承担模式 策略选择 生命周期理论 |
CSR Model and Strategy of Small and Medium-sized Enterprise Based on Life Cycle |
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| Mao Qinghua,Ge Pingping,Ma Hongmei.CSR Model and Strategy of Small and Medium-sized Enterprise Based on Life Cycle[J].Reformation & Strategy,2011,27(6):47-49,134. |
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| Authors: | Mao Qinghua Ge Pingping Ma Hongmei |
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| Institution: | Mao Qinghua,Ge Pingping,Ma Hongmei(College of Economics and Management,Yanshan University,Qinhuangdao,Hebei 066004) |
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| Abstract: | The small and medium-sized enterprises play an important role at the national economic development and social progress.Promote the small and medium-sized enterprises to undertake corporate social responsibility has important theory and practical significance to China social economy and enterprise own development.The meaning of small and medium-sized enterprises corporate social responsibility is described firstly in the article,and then the main features of each stage of life cycle are analyzed,construction... |
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| Keywords: | small and medium-sized enterprise corporate social responsibility model strategy selection life cycle theory |
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